New company name and branding reflect Graphics2’s expanded service offerings, innovation and forward momentum.
Graphics2, a leading print production and fulfillment company, announced its immediate plan to launch a new brand, Comark Direct. The new name and image better reflect the growth of the company’s service offerings and vision for the future: to help our customers grow by improving the marketing communication process.
As a family-owned and operated business, Graphics2 has served the Dallas-Ft. Worth area for more than forty years and has been expanding its reach to a national level. The established company has evolved from a design, production, and fulfillment firm to a communications and marketing services company. Sean Herman, Executive Vice President of Strategic Services for Comark Direct, cites customer feedback as a strong influence in the change.
“The new branding position demonstrates our commitment to serve the rapidly changing needs of our customers,” said Mr. Herman. “It tells our current and prospective customers that we offer a unique mix of integrated communications and marketing solutions, backed by quality fulfillment and support. We want them to know that we will continue to provide superior service and implement innovative technology to help them grow their bottom line.”
The new brand identity includes the new name, Comark Direct, a modernized logo and the launch of a new website, slated for official release this week. The accompanying tagline, “Strategies, Solutions, Fulfillment,” highlights the company’s capability to develop effective and appropriate communications strategies and provide the most practical and cost-effective mix of technology, production and fulfillment services to help clients achieve their goals.
The new branding comes amid exciting changes at Comark Direct, as the company executes an ongoing plan to implement new technology, state-of-the art production equipment and the addition of several new team-members to its staff. These advancements enable Comark Direct to provide the most comprehensive marketing platform in the market, because they combine multichannel marketing automation software with turnkey production and fulfillment capabilities. To date, Comark Direct is the first company with this level of integrated in-house functionality.
“We are grateful to be thriving and continually moving forward as a stronger organization despite today’s economic climate,” said Herman. “Our new name will enable us to better communicate the full range of services that we provide to our clients and that we’re always ready to grow with them.”
If you’d like more information about Comark Direct or to schedule an interview with Sean Herman, please contact Ashley Jernigan by calling 888.742.0405 or emailing pr(at)comarkdirect(dot)com.