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Data and Analytics

Capturing, tracking and maintaining accurate, customer data is essential to your success. Comark Direct offers a full suite of list management, list purchase, modeling, reporting and analytics solutions customized to fit your needs.

Data Management

Comark Direct provides a complete range of data processing and list hygiene services to save you money and boost your program response rates. Stay connected with potential prospects and loyal customers with ongoing or single-use packages including:

  • List purchase
  • General list hygiene
  • NCOA
  • CASS/USPS processing
  • Merge/purge
  • Business & consumer data appends

Analytics and Reporting

Comark Converge provides you with access to a powerful central reporting system, allowing you to quickly and efficiently gain insight into customer buying habits, evaluate campaign results, and understand each step of the sales process. With flexible, real-time reporting and analytics options that measure website activity and customer responses across every channel, your team can spend less time crunching data and more time converting leads into sales.

In addition to sophisticated reporting and analytics, we also offer seamless integration with standard CRM tools and automated reporting features, providing you with a robust, integrated system for tracking and measuring communication and marketing efforts.

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Advanced Analysis and Modeling

Looking to optimize your data? We can create flexible, automated data models for complex analyses to pinpoint key prospects, curb customer attrition and maximize campaign responses.