Solutions
Strategy
Can strategy really be considered a solution? Yes! Project level strategy is a solution when it is lacking or struggling to come together. It is one of the capabilities that ComarkDirect brings to every project and includes clear statements of objectives, how a project fits into our clients’ overall marketing plan or business, the schedule, creative and data inputs and a plan to ensure every element of the project is executed perfectly. Since every step required to enable and execute a project is included, a clear project strategy ensures both our clients and in-house teams know what to expect and how to measure success.
Automated Campaigns
Smart marketers want campaigns that will get attention grabbing results. These might include behavior-based campaigns with multiple pieces/touch points in both digital and brick-and-mortar environments with technology-based tracking tags and reporting that can illuminate customer journeys from awareness to purchase. ComarkDirect has invested in leading edge best-of-breed software to make these programs possible on a service basis…with only a minimal investment of your time or staff learning curves.
Ordering Portals
Organizations like franchises or multi-unit banks, for example, that require permission based distributed ordering capabilities have come to the right place. ComarkDirect’s portals can be customized to your exact specifications to ensure your brand assets, budgets and messages are right on the money on every order. We have created hundreds of site specific online ordering tools with thousands of products matched to almost unlimited variables like budget parameters, location, product/service or employee level data (such as photos, desk and cell phones, email addresses, etc.). Each user class can be assigned its own permissions. Or, if you like, each employee can have a set of unique permissions. Our system is completely customizable to meet your needs.
Multi-Channel Campaigns
Whether your objective is acquisition, retention, win back or something else, ComarkDirect can help you plan, deliver, track, report and learn from your fully integrated campaigns. Your direct mail can be personalized from your database or purchased data and offer digital redemption options that will allow us to start tracking recipients’ behavior as soon as they log on. We can help you deliver message consistency across platforms from the first touch point to digital sign on to point of purchase displays and track the unique prospect’s journey through the entire purchase funnel. Just tell us what you want to accomplish, and we’ll bring proven strategies and unique new ideas to the table.
If you are responsible for defined programs that require many different elements triggered by recipient behavior or pre-defined drip campaigns, ComarkDirect has you covered. These types of long term programs tax your internal resources, making it difficult or impossible for your team to focus on strategies and results. Let ComarkDirect take the day-to-day pressure off you so you can spend your time improving results.
Programs (e.g., Recruitment, Fund Raising, Notices)
Analytics: Reports, Learning and Recommendations
We’ll help you establish benchmarks prior to program launch, provide regular consultative updates while your campaign is in the market and provide you with a full set of analytics and recommendations when each phase of your campaign is complete. We will review results, explain what we’ve learned and make recommendations for continuous improvement. We never dump your results on you and then leave you to figure out the ramifications alone because we want to be your partners for the long haul.